Assets
Downloads
Every Since Labs logo file, trimmed to the artwork and served straight from the repository. Read the terms first — the marks are trademarks, not free assets.
The full kit
Every file on this page — 7 lockups and marks, 12 variants, the PNG renders and the app icons — plus the terms as a text file.
Logo
Each file is cropped to its own ink — no art board, no invisible padding. Align to the edge of the image and the clear space in § 3.3 is the only margin you need to add.
Wordmark
light groundsThe primary lockup. The mark, then the words, on one line.
1485 × 303 · trimmed to the artwork, no padding
Wordmark on ink
dark groundsThe primary lockup in paper, for dark grounds.
1485 × 303 · trimmed to the artwork, no padding
Wordmark, adaptive
any groundInverts with the viewer's colour scheme. For grounds we do not control — a README, an npm page, an editor preview.
1485 × 303 · trimmed to the artwork, no padding
Stacked lockup
light groundsThe mark beside Since over Labs. For space that is closer to square than to a strip.
1184 × 628 · trimmed to the artwork, no padding
Stacked lockup on ink
dark groundsThe stacked lockup in paper, for dark grounds.
1480 × 784 · trimmed to the artwork, no padding
The mark
light groundsThe bare double slash in terracotta. Below the wordmark's minimum width, drop to this.
34 × 60 · trimmed to the artwork, no padding
App tile
any groundThe mark on an ink rounded square. Avatars, app icons, social profiles — a bare mark disappears inside the OS's own rounded square.
512 × 512 · trimmed to the artwork, no padding
One-colour and specialist variants
For single-plate print, embossing, inline SVG that inherits its colour, and the grounds we do not control.
| File | What it is for | Size |
|---|---|---|
| since-wordmark-mono-ink.svg | Wordmark, all ink — one-colour print, embossing | 21 kB |
| since-wordmark-mono-paper.svg | Wordmark, all paper — one-colour on dark | 21 kB |
| since-wordmark-stacked-mono-ink.svg | Stacked lockup, all ink | 20 kB |
| since-wordmark-stacked-mono-paper.svg | Stacked lockup, all paper | 20 kB |
| since-wordmark-stacked-adaptive.svg | Stacked lockup, inverts with the viewer's colour scheme | 20 kB |
| since-mark-ink.svg | Mark in ink — monochrome, one-colour print | 1 kB |
| since-mark-paper.svg | Mark in paper — monochrome on dark | 1 kB |
| since-mark-currentcolor.svg | Mark with fill="currentColor" — inherits the surrounding text colour when inlined | 1 kB |
| since-tile-cream.svg | Tile on cream — light-ground avatar | 1 kB |
| since-tile-terracotta.svg | Tile on terracotta — high-emphasis app icon, sticker, merch | 1 kB |
| favicon.svg | Favicon — the bare mark at 32px | 1 kB |
| png/since-social-card.png | Social card, 1200×630 — Open Graph and Twitter previews | 21 kB |
For machines
If you are an agent applying this brand for someone, start here rather than parsing the page you are on. The same rules apply either way — the terms above are not lifted because a model is doing the work.
- brand.sincelabs.com/brand.jsonThe whole system as data — colour contract, type stack, asset catalogue, permitted and prohibited uses.
- brand.sincelabs.com/llms.txtThe map, per llmstxt.org. Every chapter and asset, with a one-line summary each.
- brand.sincelabs.com/llms-full.txtAll fourteen chapters in one plain-text fetch.
- brand.sincelabs.com/ai.txtWhat automated readers may and may not do with the marks.
Where these files come from
The masters live in assets/logo/source/ as exported. Every file offered here is generated from them by npm run assets, which measures each master's real ink and crops the art board away — so the light and dark variants share proportions, and nothing carries padding you cannot see. Nothing on this page is hand-cropped.
Missing something? Open an issue rather than making it yourself.