//AI Native Lab · Brand guide v2.0
Warm paper, one hot accent, and nothing that isn't doing a job.
Every other AI company defaults to a dark cockpit and electric blue. Since Labs is cream, terracotta and a serif — because we sell the judgement of people who have already done the work. This is the system that keeps that true across the site, the product, and everything we send out.
Paper is the ground
#F7F5F2 — not white, not black. Roughly 60% of any surface. The warmth is the differentiation.
Terracotta is a scalpel
About 10% of a surface. #C4602A fills; #A34A1F is what you read. When everything is accented, nothing is.
Three faces, three jobs
Lora for what you feel. DM Sans for what you do. Geist Mono for what the machine said.
Contents
14 chapters plus three live tools. Everything on this site is generated from the markdown in docs/ and the tokens in tokens/tokens.json — the repo is the source of truth, this site is just the reading surface.